Even though there are thousands of cruelty-free brands available today, gone are the days when choosing cruelty-free products meant only purchasing patchouli lotion from a small, local shop.
We can still support all the great independent businesses, but a lot of mainstream big-name brands have now gone cruelty-free. Some companies try to tell us that animal testing serves a purpose: tests are being performed on animals to make sure that ingredients and products are safe enough for humans and also because they’re more “affordable”.
The truth is there are alternatives to animal testing for ingredient safety. For example, many companies choose to use in vitro testing, which has many advantages over animal testing. There are also cultured cell tissues as well as computer models.